Shaquille O’Neal Challenges the Public to Step up and Save a Life
Shaquille O’Neal has teamed up with Be The Match to tell the nation about the critical need for more bone marrow donors. In the Do Something BigSM campaign, the basketball superstar will challenge Americans to “Be the one to save a life.” Three public service announcements will hit the airwaves and the Internet starting in March.
For thousands of people battling leukemia, lymphoma and other life-threatening diseases, a bone marrow transplant offers their best – or only – hope for a cure. Seventy percent of these patients don’t have a matching donor in their families, so they depend on the Be The Match Registry, the world’s largest and most diverse listing of potential marrow donors, to find that life-saving match.
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