Fila to Partner with Michael T. White, Inc. to Market Footwear Collection
Fila announced today that it will return to the basketball court and a sport that once brought the brand much success. This summer, Fila and basketball marketing partner Michael T. White, Inc. (MTW) will launch the new DLS Slam performance shoe by Fila and a “back to grassroots” initiative targeted to high school, club and collegiate players.
Fila’s design team collaborated with MTW to create this contemporary performance basketball shoe that will be available in four distinct “Team colors” when it debuts in early July — in time for the Fall basketball season. A lifestyle “take-down” of the DLS Slam performance shoe will be available at retail at Footlocker stores nationwide in mid May.
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